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2011 Bupa Health Pulse
The Bupa Health Pulse is developed by Bupa Group in conjunction with the
London School of Economics (LSE) in more than 12 countries, including Mexico. Conducted consecutively in its second year, 12,000 participants completed a
survey on perceptions about ageing, chronic diseases and use of the internet
for medical information. The Bupa Health Pulse demonstrates Bupa’s leadership
as an International Health Care provider anticipating tendencies and providing
members with useful information.
Bupa’s Sponsorship of the British Royal Wedding
Leveraging on the British history of our brand, Bupa launched on April 2011
a three-week exclusive television sponsorship of the British Royal Wedding in
CNN en Español. Our campaign was broadcasted pan-regionally in primetime
programming, continuing to build brand awareness in the markets we
serve.
To maximize viewership in the strategic Mexico market, the campaign was complemented with an online exclusive sponsorship of the entertainment
web section of CNNmexico.com.
Former President of Colombia, Alvaro Uribe
Recipient of Latin Trade's 2010 Bravo Lifetime Achievement Award
2011 Latin Trade BRAVO Awards Sponsorships
Bupa will be the Silver Sponsor of the 2011 Latin Trade BRAVO Business Awards
that will take place in Miami on October 26, 2011.
Every year, readers from Latin Trade magazine, a leading publication among high executives, nominate Latin American leaders, as well as individuals who are an inspiration for the progress of Latin America.
Previous recipients of the Latin Trade Award have included former President
of Colombia, Álvaro Uribe and current President of Mexico, Felipe Calderón
Hinojosas.
Bupa’s sponsorship of this event gives us the opportunity to demonstrate our commitment with the Latin American market and the potential of the region.
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